Case Study - A Rebrand to Soar Higher
Stair Aviation, formerly Stair Cargo Inc., partnered with falcani to reimagine their brand and online presence, marking a new chapter in their journey with a complete rebranding and digital transformation.
- Client
- Stair Aviation
- Year
- Service
- Brand Transformation
Overview
Stair Aviation, formerly known as Stair Cargo Inc., embarked on a transformative journey to rebrand and elevate their business to new heights. The goal was to modernize their identity while maintaining the trust and recognition built over years of dedication to the aviation industry.
Our Solutions:
-
Comprehensive Brand Redesign
We crafted a sleek and modern logo and developed robust brand guidelines to ensure consistency across all platforms, perfectly encapsulating Stair Aviation’s forward-thinking vision. -
Next.js 15 Website Launch
The outdated WordPress template was replaced with a cutting-edge Next.js 15 application. This shift brought significant improvements in SEO positioning, page load speed, and overall website performance. Visitors now enjoy a seamless and engaging experience, highlighted by a captivating splash screen showcasing the transition from the old to the new logo. -
Domain Migration
To align with the new brand identity, we transitioned the domain from staircargo.net to stairaviation.com, ensuring a seamless experience with automatic redirects from the old domain. -
Seamless Email Migration
User and customer emails were migrated to the new domain without disruptions. Emails sent to the old domain continued to be received, and users retained their existing passwords. -
Updated Email Signatures
A polished email signature template was introduced and implemented in Gmail Workspace. This ensured consistency and professionalism in all communications.
Why Next.js 15?
The migration from WordPress to Next.js 15 was a game-changer for Stair Aviation. By leveraging the latest technology, we achieved:
- Lightning-Fast Performance: Faster page load times reduce bounce rates and enhance the user experience.
- SEO Excellence: Optimized metadata, server-side rendering, and faster speeds boost search engine rankings, driving more organic traffic.
- Future-Ready Framework: Next.js 15’s modularity and flexibility ensure scalability for Stair Aviation’s evolving needs.
Results:
- A Modern Identity: The new branding and logo reflect Stair Aviation’s ambitious vision and leadership in the aviation industry.
- Improved User Experience: The revamped website captivates visitors and drives engagement, showcasing the company’s offerings with style and ease.
- Zero Disruptions: Email and domain migrations were executed flawlessly, ensuring business continuity and user confidence.
What we did
- Brand Design
- Website Development
- SEO Optimization
- CDN Implementation
- Email Migration
- Video Splash Screen
- Logo Animation
falcani did an excellent job designing our website and rebranding support. The service included logo creation, feedback on imagery, and guidance on business branding. It was a comprehensive package, and we are extremely pleased with their work.
- Disruptions During Transition
- 0
- Minimal First Contentful Paint
- 0.3s
- Achieved Google Score
- 100%
- Cumulative Layout Shift
- 0
Special Thanks
- Roberto Mora
- Carlos Mora
A visionary contributor to the Colombian aerospace industry, Roberto's dedication and innovation have laid the foundation for advancements that continue to inspire future generations.
A passionate leader preserving and honoring the legacy of his father, Carlos Mora ensures the values and vision that shaped their journey remain central to their continued success.
